Who I am
I was born and raised in Seoul, South Korea. Growing up in a middle class family, I did not experience many challenges and enjoyed a "normal" childhood. All that changed on October 21, 1984. My father had been working in the United States since 1980. My mother, sister and I finally joined him four years later. I can still recall the night we landed in John F. Kennedy Airport in New York City, especially the shock that rushed through my 13 year old mind and body. The safety I felt when we met up with my father after retrieving our baggage was short lived, as my father weaved in and out of New York City traffic on the way to our new apartment in his beat-up station wagon reeking of rotten fish. My father was working at a fish market at the time. Our first apartment was on Cypress Avenue, separating Queens and Brooklyn, right next to the elevated subway track, which the M line rolled through with a thunderous soundtrack every few minutes.
On a cold day in November, I stood with my sister with confusion and dismay in front of a brick building with tall fences, barbed wires, graffiti, barred windows, trash and broken glasses on the ground. My father informed us that this was our new school, P.S. 81. Although I completed one semester of 7th grade in Korea, I was placed back in elementary school because I could not speak or understand English. As if that wasn't discouraging enough, I was placed in the class intended for students with learning disabilities and for those who had to repeat 6th grade. Within the first week of my academic journey in America, I had my lunch taken away by a classmate and a knife against my throat in the school yard during recess. I was also introduced to a new nickname, "Chink," and was made aware that my eyes were funny looking. For the next few years, I was forced to struggle with emotions like fear, anger, insecurity, isolation, and hate.
While my struggles and challenges gave me plenty of reasons to dislike my new life in New York City, my mother and newfound friends pulled me through. It took me over an hour to read a single page of my textbook, as I had to look up every single word in my English-Korean dictionary. I had to tape record a classmate pronouncing every word on the spelling test list not only to memorize the spelling but also to phonetically recognize the words. Everything took longer for me. Everything was harder for me. However, this was completely natural. I was playing an away-game. I was no longer playing for the home team. My classmates started their day at ground zero, but I started each day below zero. I had to make up the ground from negative just to compete on the even grounds. The extra work and hustle simply became the norm for me, which I carried over to my career and life.
Witnessing my mother make incredible sacrifices to provide for my sister and I kept me centered through some of the roughest periods in my life. I learned the definition of "hard work" from my mother. She taught me the value of work ethic, pride, integrity, motivation, passion, and love through her actions...not words. I still try to live by the lessons she taught me through her actions - especially since I became a father.
I have 2 beautiful children: Madison and Mateo. I never expected to learn so much about life and myself from my children, but I do...on a daily basis. My children's unfiltered comments from their observations are keen and enlightening. Absolute truths can be painful and liberating at the same time. I hope to teach my children the important values in life through my actions as my mother has done for me.
I have been blessed with a loving and supportive wife, Alexis, who has been by my side since I was 23. While we got married when we were both young and naive, we grew up together. We helped each other grow into the people we are today. Our shared values deepened, and our differences were bridged over the years. We reinforced each other's strengths while alleviating each other's weaknesses. Having a partner who divides your troubles by two and multiplies your joy by two has been a true blessing.
My mother is my role model for life, and my best friend is my wife, Alexis. I benchmark Bruce Lee as an entrepreneur and Asian-American male role model. My favorite quote is "Never, Never, Never give up" by Winston Churchill and my favorite song is "My Way" by Frank Sinatra. I love documentaries, and I am a sucker for honest, hard-hitting, and pure triumphs in competitive sports.
What I do
I have over 25 years of consulting experience in design, branding, marketing, user experience, organization development, strategy, and business development. I also have over 15 years of experience as a start-up entrepreneur in all facets of entrepreneurship from funding to operations.
Leveraging my experience from consulting and passion for strategy and entrepreneurship, I have built a unique platform of services over the past three decades. I have been providing a full suite of consulting, coaching, and advisory services in entrepreneurship, strategy, culture, communication, equity, inclusion, diversity, leadership, marketing, and branding to corporate, start-up, and non-profit clients. I have also been delivering key notes, seminars, and facilitates workshops on the subjects of corporate/personal branding, professional/personal development, equity, inclusion, diversity, leadership, Life ROI, entrepreneurship, value, culture, and Asian-American empowerment.
As an adjunct professor at University of Colorado Denver, I get to teach marketing, entrepreneurship, leadership, and personal branding for the Professional MBA, MS in Entrepreneurship, and Executive MBA programs. For the past decade, I also have been serving as an advisory council member and entrepreneurial mentor at the Jake Jabs Center for Entrepreneurship at University of Colorado Denver.
I published The Life ROI – how to build a strategic plan for life with your most valuable asset. In this book, I share the Life ROI framework I created, practiced, and refined over the years with real life cases from my personal and professional journey.
Currently, I am honored to serve as the Chief Strategy Officer at the Cherry Creek School District. My work involves creating an innovative solution to dismantle the conventional education system and provide an equitable ecosystem in which every student is empowered to discover their own pathway of purpose and thrive in life.
I am here to provide intentional guidance, facilitate critical thinking, engage deep reflections, and offer meaningful accountability for you to lead your life and career, on the path you design and own.
Kate Palmer, Financial Services Executive
I signed up for Life ROI at a time when I had a sense of unrest with my life and career, but could not put a finger on it. Attending class the first day, I did not know what to expect, although I did know Jung -- his speaking experience, ability to connect to his audience, and drive to enrich people's lives through personal branding and development -- so I knew whatever I was walking into, I would enjoy the experience and grow from it. I was pleasantly surprised by the structure, format, and speakers he included through out the experience. Jung developed a way of approaching one's true self like a company approaches a brand -- through methodical information gathering, analysis, and application. But unlike company branding, he brings this approach to the human level by trying to get us, as participants, to dive a little bit deeper into what drives our happiness and what activities, items, and people in life make us the most fulfilled. His series is one in which you will have to put the effort in to get what you want out of the experience and it does not end when the series ends -- you will have to continue to follow his techniques and approach outside of "class". By the end of Life ROI, I had a deeper understanding of what really drives me and what next steps I needed to take to have a more fulfilled life. If you are looking for a personal development course that will challenge you, help you grow, while connecting with others, I highly recommend Life ROI.
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